Small Business Decisions: How They Invest Their Marketing Dollars

How does a small business decide how to invest their marketing dollars?

As a business owner, I get a request for a monetary donation at least once a day from some very deserving organization. I also get a lot of requests for paid advertising spots for local newspapers, television, magazines, and radio. So how do I decide where to invest our marketing dollars. My first goal is to find events and organization that align with our firm culture. I want to support events that I believe in and that our clients love. Next, I want to find places where I can do good with the limited funds I have available while getting maximum exposure for our business so I can continue to support events in the future. In other words, if our support helps grow our business I can support more events and organizations in the future (so remember to tell businesses that support events and organization you support that you appreciate their investment). Finally, I want to find events and organizations that build community. One of the events that we are sponsoring this year is Red Wing Roots Music Festival V – because of their family friendly focus and beautiful music. As I attended this event last year I realized the incredible community that has been created around The Steel Wheels. I felt very much at home surrounded by many of my clients and friends.


We are very much looking forward to Red Wing Roots Music Festival V coming up July 14, 15, & 16. This annual three day, four stage event brings 40 bands to Natural Chimneys Park and Campground in Mt. Solon, Va.


The Campground features towering limestone chimneys that are more than 120′ tall. There is hiking trails, biking adventures, craft vendors, camping, swimming, and incredible food at this event.


Red Wings is presented by Harrisonburg’s own Americana Roots Musicians; The Steel Wheels. The festival is family friendly and has activities for all ages. Our fondness of The Steel Wheels has grown with each album they have released and supporting a local band fits right into our culture.