Small Business Decisions: How They Invest Their Marketing Dollars

How does a small business decide how to invest their marketing dollars?

As a business owner, I get a request for a monetary donation at least once a day from some very deserving organization. I also get a lot of requests for paid advertising spots for local newspapers, television, magazines, and radio. So how do I decide where to invest our marketing dollars. My first goal is to find events and organization that align with our firm culture. I want to support events that I believe in and that our clients love. Next, I want to find places where I can do good with the limited funds I have available while getting maximum exposure for our business so I can continue to support events in the future. In other words, if our support helps grow our business I can support more events and organizations in the future (so remember to tell businesses that support events and organization you support that you appreciate their investment). Finally, I want to find events and organizations that build community. One of the events that we are sponsoring this year is Red Wing Roots Music Festival V – because of their family friendly focus and beautiful music. As I attended this event last year I realized the incredible community that has been created around The Steel Wheels. I felt very much at home surrounded by many of my clients and friends.

red-wings

We are very much looking forward to Red Wing Roots Music Festival V coming up July 14, 15, & 16. This annual three day, four stage event brings 40 bands to Natural Chimneys Park and Campground in Mt. Solon, Va.

red-wings

The Campground features towering limestone chimneys that are more than 120′ tall. There is hiking trails, biking adventures, craft vendors, camping, swimming, and incredible food at this event.

red-wing-2

Red Wings is presented by Harrisonburg’s own Americana Roots Musicians; The Steel Wheels. The festival is family friendly and has activities for all ages. Our fondness of The Steel Wheels has grown with each album they have released and supporting a local band fits right into our culture.

red-wing-1

 

 

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Related Posts

Black Women in Architecture

Black Women in Architecture

By Aliyah D. White.   According to The National Council of Architectural Registration Boards (NCARB), ...
Sometimes Being an Architect is a Roller Coaster

Sometimes Being an Architect is a Roller Coaster

The job of an architect can be an emotional roller coaster. You get the opportunity to walk with your clients to ...
Should you install Solar PV on your Roof? Part 2

Should you install Solar PV on your Roof? Part 2

Here is part 2 to answer should you install Solar PV on your roof? Check out part 1 as well as one of our ...
Should you install Solar PV on your Roof? Part 1

Should you install Solar PV on your Roof? Part 1

Over the last couple of weeks, several people have posted questions on social media about adding solar ...