Small Business Decisions: How They Invest Their Marketing Dollars

How does a small business decide how to invest their marketing dollars?

As a business owner, I get a request for a monetary donation at least once a day from some very deserving organization. I also get a lot of requests for paid advertising spots for local newspapers, television, magazines, and radio. So how do I decide where to invest our marketing dollars. My first goal is to find events and organization that align with our firm culture. I want to support events that I believe in and that our clients love. Next, I want to find places where I can do good with the limited funds I have available while getting maximum exposure for our business so I can continue to support events in the future. In other words, if our support helps grow our business I can support more events and organizations in the future (so remember to tell businesses that support events and organization you support that you appreciate their investment). Finally, I want to find events and organizations that build community. One of the events that we are sponsoring this year is Red Wing Roots Music Festival V – because of their family friendly focus and beautiful music. As I attended this event last year I realized the incredible community that has been created around The Steel Wheels. I felt very much at home surrounded by many of my clients and friends.

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We are very much looking forward to Red Wing Roots Music Festival V coming up July 14, 15, & 16. This annual three day, four stage event brings 40 bands to Natural Chimneys Park and Campground in Mt. Solon, Va.

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The Campground features towering limestone chimneys that are more than 120′ tall. There is hiking trails, biking adventures, craft vendors, camping, swimming, and incredible food at this event.

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Red Wings is presented by Harrisonburg’s own Americana Roots Musicians; The Steel Wheels. The festival is family friendly and has activities for all ages. Our fondness of The Steel Wheels has grown with each album they have released and supporting a local band fits right into our culture.

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