It’s the turn of a new year and we are happy to share that our team continues to grow with the recent addition of Asha Beck. Asha is a talented young professional entering our industry and is eager to begin her career around other creatives.

Originally from Michiana, Asha moved to Linville, Virginia when she was young and considers the valley her home. Both her home and life are filled with family, friends, as well as her two German Shepherds. She is a recent graduate of Eastern Mennonite University with a degree in Digital Media & Communications and a minor in Spanish. Asha completed a diverse range of design projects in and out of her time at EMU including producing a documentary, designing and translating a website, designing ads for a local business, mural painting, and writing and exhibiting her thesis.

Asha has a diverse range of experience spanning design, leadership, and organization. She has enjoyed many positions and learning opportunities including working in construction, being a camp counselor, leading a club for lgbtq+ students and allies, and being a barista and baker. These experiences have helped develop her organizational and design skills that will greatly support our team and help her succeed in the Office Manager and Marketing Team Leader positions.

She is also eager to be around fellow design-minded people because there is “just something about being around other creatives.” Growing up, she was always interested in arts and math, which weren’t often paired in early education. She found their intersection in designing spaces both in the digital and physical realms. Over the years, this has taken the form of building construction, website design, accessibility, and graphic design. Architecture is where she found this intersection, and it has been something that she’s been drawn to by her interest in the way spaces can influence our lives. She considers architecture as an option for a future graduate degree.

On the side, Asha enjoys filling journals with doodles, caring for her plants, and throwing pottery on the wheel. You can probably find her learning some new craft or skill or hanging out with her friends and family. She finds energy from a sense of community and seeing people light up when talking about something they are passionate about. She is inspired and humbled by unique perspectives and strives to continually learn from people who are both different and similar to her. She aims to approach design from an adaptable and intersectional lens and is excited to further cultivate her skills while working at the Gaines Group.