The biggest competition in the architectural profession is “no design.”

The architectural industry is an interesting one (and the only one I really know, so probably not unlike any others) in that as architects we compete for a very small pool of projects against each other, but we all rely on each other to promote the industry as a whole. The biggest competition for an architect is “no design” and boy does that happen a lot! Many don’t know what we (architects) do, don’t understand our value, or simply think they cannot afford to hire an architect.

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I spend a lot of time promoting the idea of design. I know it brings me opportunities, because my clients have told me they want good design. I know it benefits our industry because it brings awareness to the idea of design and therefore it helps other architects. It is important to me that everyone understand the value added to having good design for the built environment as it impacts our community, our daily life, and our future. Here are some folks in our industry that are doing way more than I could ever do and having a tremendous impact on our world.

Studio MM promotes good design by promoting other architects. Marica posts a different architect’s work on her social media pages every week showing off design that she loves that is done by others. This is an incredibly generous gift to give that other architect, but also a wonderful way to share her love of design with her potential clients.

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I am forever grateful to Cherise Schacter for her constant and overwhelming support of our industry on social media. Cherise is an incredible person / professional / Kraken that tirelessly promotes excellence in the design industry. I am not sure how she manages to keep up with all of the relationships she has built on SM and in person, but she does it with passion. Her work to promote the design industry is helping us all.

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Joshua Lloyd works hard to teach others about sustainable residential design. This is a huge help to those of us focused on green design. First his work helps me know better the right solutions for my clients and second he is promoting a similar message so potential clients hear it from multiple sources. I have heard from many other design firms that don’t believe SM is important for our industry, I think Joshua is showing that it is very important.

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Bob Borson created a series that is geared to show what we do as architects. The #ArchiTalks series includes some of the best architectural thinkers of our time! I know I have learned from these posts and it is certainly promoting our industry in a positive manner. Bob specifically brings the profession down to a human scale by showing the life of an architect from Christmas lists, to moving into a new office, to helping the next generation understand the industry.His approach to outreach is informal, fun, and inviting. This is how you promote an industry in a positive manner.
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